Yunuén Sigler | Designer & Art Director
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Hat Creek

Created the packaging for Austin Beerwork's newest seasonal beer, Megaflora IPA, a tasty double IPA hanging on the vines of the lush rainforest like a ripe melon. With a simple tap, citrus disco balls spill out enveloping you in a cloud of fruity indulgence. You're going to megafauna over it.

Hat creek

IDENTITY | PACKAGING

Client:
Hat Creek Burger Co
Role:
Designer
Collaborators:
Ryan Thompson, Design Director
Luigi Maldonado, Design Director
Mike Tabie, Illustrator
Stephanie White, Web Designer
Connor Claver, Designer

BRIEF:
Hat Creek Burger Company needed a refresh that would allow their brand to grow as fast as their business. The entire project scope included: Brand Positioning and Narrative, Messaging Development, Identity System, Packaging, Collateral, Signage & Wayfinding, Website Design & Development, Campaign Strategy & Execution.

SOLVE:
Evolve and diversify the Hat Creek brand by updating the primary logo and introducing a suite of brand assets including fonts, photography, illustrations and color palette to inject a nostalgic, yet timeless appeal for both parents and kids.

Work done at Guerilla Suit