BRANDING & IDENTITY | PRINT DESIGN

Client:
Councilwoman Vanessa Fuentes

Role:
Designer

Identity design for Vanessa Fuentes, the underdog candidate in the election for Austin District 2’s council seat. She credits her distinctive logo and previous community work to her successful election.

BRIEF:
Introduce a new look for a new candidate that stands out from the opposing candidates in the race for District 2.

SOLVE:
Embody Vanessa's latinidad through feminine typography, expressive iconography reflective of Dove Springs and a color palette that is inspired by the Women's Suffrage movement.

“To know me is to know that I strive to do everything I can with meaning and purpose. When it came time to design our campaign logo, I intentionally wanted to work with a Latinx designer to create an authentic brand that reflects my heritage, recognizes our community and empowers our movement. I met with Yunuén Sigler, a Latinx visual designer based in Austin, who specializes in identity and graphic design. I fell in love with her work and was even more impressed with Yunuén’s passion and professionalism. She has talent and ganas! She captured everything I wanted in our campaign logo.” -Vanessa Fuentes