CREATIVE DIRECTION | BRANDING & IDENTITY

Client:
MOVE Texas
Role:
Creative Director, Designer
Collaborators:
Charlie Bonner, Communications Director
Tori Falcon, Communications Coordinator

BRIEF:
Bring attention to upcoming locals elections, especially amongst young voters, in a way that challenges traditional methods.

SOLVE:
Curated a playlist that touches on specific legislative issues and turned it into an interactive musical voter guide that people can listen to on their way to the polls, waiting in line, or just for fun.

Digital Ads

PROPOSITION 1

The constitutional amendment authorizing the professional sports team charitable foundations of organizations sanctioned by the Professional Rodeo Cowboys Association or the Women’s Professional Rodeo Association to conduct charitable raffles at rodeo venues.

Proponents for this amendment include rodeo organizers (yee haw™) seeking to establish new ways of generating charitable funds during their events. Opponents say since gambling is largely illegal in Texas, this would serve to introduce the practice in the state, and could potentially set the stage for the further expansion of gambling in the future.

DEEP CUT: Cowboy Dan, Modest Mouse, The Lonesome Crowded West

Most widely known for their 2004 hit “Float On”, Modest Mouse hails from Issaquah, Washington. This track comes from their 1997 breakout album, “The Lonesome Crowded West”. On this album, lyricist Isaac Brock philosophizes about strip malls, parking lots, while his stance on gambling at the rodeo, remarkably remains unstated!

PROPOSITION 4

The constitutional amendment changing the eligibility requirements for a justice of the supreme court, a judge of the court of criminal appeals, a justice of a court of appeals, and a district judge.

The changes of proposition 4’s eligibility requirement for state judiciary positions mainly involve requiring candidates to be residents of Texas, and extending the number of years they have been practicing law specifically within the state.

Proponents argue this would boost homegrown candidates who better understand the dynamics of Texas’ judicial system. Opponents say this severely limits the pool of qualifying candidates for these positions.

DEEP CUT: Poetic Justice, Kendrick Lamar (feat. Drake), good kid, m.A.A.d city

Oh the philosophical and Pulitzer Prize-winning Kendrick Lamar. He’s been regarded as one of the most influential rappers of his generation and this collab with Drake, THE Drake, is truly a masterpiece that reminds us to think about the qualifications to administer justice in our own m.A.A.d cities.