The old SPN logo was dull and lackluster, showing no personality of the brand or encompassing the mission of the project: Saving Software Together.
While we were working alongside the team to craft a brand worth showing off, we learned a lot about the logistics of software preservation, from metadata to legal procedures to collaboration and we got a glimpse into the wonderful people that made this network possible. One thing stood out: all of these people were connected based on their passion for the longevity of this project.
With that in mind, we had a few workshops and brainstormed several concepts, which we pitched to them. We distilled a few words that we felt would visualize the concept of SPN:
A really big part of our pitch centered around the idea that computers and hardware connected all this information, which in turn connected all these people together for the purpose of conserving data. We felt that circuit boards were an appropriate motiff for complex connections that play a bigger role. Our approved pitch is shown below.
There were a LOT of iterations for the pattern........
.....and some color experiments....
...but eventually we found a balance for the final brand:
Another request from SPN was to curate a series of abstracted images, which we used from Unsplash, to further push the brand to new directions. Here is a glimpse of some of the chosen photography:
SPN also had several sub-projects, which is where the research they did take place, so they came to us once again to create a brand that coexisted with the parent SPN brand. These were the results:
Last but not least, the website is where we would see all of the brand assets come together, and although it is still technically ~under construction~ here is a HiFi mockup of what it will look like:
This project was a multi-year group collaboration of the wkrm team, Fall 2017 that later evolved into a paid freelancing gig. Special thanks to Jiwon Park for guiding us through the beginning stages.
Creative Director (2017): Jiwon Park
UI/UX Design Lead: Gabriela Sanders
UX Design Team Member: Chetan Gupta
Art/Photography Director: Yunuen Sigler
Branding/Identity Lead: Yunuen Sigler
Graphic Designer: Yunuen Sigler