Started in the Fall 2017, The Software Preservation Network approached wkrm. studio, a student-run, faculty-led studio at the University of Texas at Austin that provided students a realistic experience to agency life by working with real clients. They tasked us with reshaping their current brand into a more appealing version that looked new and fresh - keeping up to date with design trends - so that SPN's reach was greater and the people who worked for and alongside them felt excited to be part of the project. Being entirely digital and data-driven, I led the branding team into creating a new visual identity that was engaging but still felt legitimate and trusted.
Upon completing the semester, SPN approached Gabriela Sanders and I in the Spring of 2018 for the opportunity to see these brand applications take place in the web and recreate their website. My role here was to ensure that the brand message crafted that fall translated well into a new and more versatile space. Gabriela took the lead role in the UX restructuring.
Being pleased with the path we were taking the brand on, they hired us once more to do a complete revamp of their website, including the branding of their research projects in a manner that would co-exist with the existing SPN brand.
A really big part of our pitch centered around the idea that computers and hardware connected all this information, which in turn connected all these people together for the purpose of conserving data. We felt that circuit boards were an appropriate motiff for complex connections that play a bigger role. Our approved pitch is shown below.
There were a LOT of iterations for the pattern........
.....and some color experiments....
Another request from SPN was to curate a series of abstracted images, which we used from Unsplash, to further push the brand to new directions. Here is a glimpse of some of the chosen photography:
SPN also had several sub-projects, which is where the research they did take place, so they came to us once again to create a brand that coexisted with the parent SPN brand. These were the results:
This project was a multi-year group collaboration of the wkrm team, Fall 2017 that later evolved into a paid freelancing gig. Special thanks to Jiwon Park for guiding us through the beginning stages.