Client:
Hat Creek Burger Co

Designer: Yun Sigler, Connor Claver
Design Directors: Ryan Thompson, Luigi Maldonado
Illustrator: Mike Tabie,
Web Designer: Stephanie White

Work done at Guerilla Suit

Hat Creek Burger Company needed a refresh that would allow their brand to grow as fast as their business. The entire project scope included: Brand Positioning and Narrative, Messaging Development, Identity System, Packaging, Collateral, Signage & Wayfinding, Website Design & Development, Campaign Strategy & Execution. We evolved and diversified the Hat Creek brand by updating the primary logo and introducing a suite of brand assets including fonts, photography, illustrations and color palette to inject a nostalgic, yet timeless appeal for both parents and kids.